Case Study / Brand Strategy
HealthRecon Connect
Global brand takes on the US. A success overseas, HealthRecon Connect was ready to expand into the US Market. An updated corporate identity to align with American expectations in both design and communication.
Challenge
A beloved identity is outgrown
Create anew from the ashes of old. Appease the existing customer base while attracting the new market in town.
Solution
Benchmark competitors. Modernize colors and shapes
Show a client who they are up against and watch their competitive side come out.
Scope
- Competitor Analysis
- Persona Development
- Visual Branding
- Communication Guidelines
- Sales Collateral
And who are you exactly?
Competitor analysis is about benchmarking top players in the space. The top three companies gave us clues how to position HealthRecon Connect against the rest.
Visual Branding & Communication Guidelines
Can you feel the difference between the two logos below? If the left logo inflicts anxiety and the right logo feels like you're floating on a fluffy cloud in an endless morning sky then you understand, on a deep level, why we do what we do.
BEFORE
AFTER
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Case Study
ReadyCycle
This Packaging Goes to Market