# Case Study / Brand Strategy

## HealthRecon Connect

Global brand takes on the US. A success overseas, HealthRecon Connect was ready to expand into the US Market. An updated corporate identity to align with American expectations in both design and communication.

## Challenge

A beloved identity is outgrown

Create anew from the ashes of old. Appease the existing customer base while attracting the new market in town.

## Solution

Benchmark competitors. Modernize colors and shapes

Show a client who they are up against and watch their competitive side come out.

## Scope

- Competitor Analysis
- Persona Development
- Visual Branding
- Communication Guidelines
- Sales Collateral

### And who are you exactly?

Competitor analysis is about benchmarking top players in the space. The top three companies gave us clues how to position HealthRecon Connect against the rest.

### Visual Branding & Communication Guidelines

Can you **_feel_** the difference between the two logos below? If the left logo inflicts anxiety and the right logo feels like you're floating on a fluffy cloud in an endless morning sky then you understand, on a deep level, why we do what we do.

### BEFORE

### AFTER

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# Case Study

### ReadyCycle

This Packaging Goes to Market